TURN THE FRINGE INTO MORE FOLLOWERS

INSTAGRAM HANDBOOK
for Comedians at Edinburgh Fringe

This Handbook contains the skills and strategies used by social media professionals and content creators, mixed with inside knowledge from my 10+ years working with brands, artists and entertainers, all over the world.

No matter if you have 100 Followers or 100,000, this Handbook will help you become more efficient and effective on Instagram

HANDBOOK = AUDIOBOOK + WORKBOOK

12 chapters presented in an audiobook (approx. 1.5 hours total run time) PLUS a printed workbook with instructions and examples to help you implement the latest techniques, trends and best practices, so you can speed up results and save more time.

The core principals and best practices in the Handbook can be applied to other social media platforms, such as TikTok, YouTube and Facebook.

Hi, I’m Emma Jane

Social Media Coach, Consultant & Manager

In 2011, I founded Gertrude & Ivy - my digital marketing agency in London - specialising in social media marketing.

Our clients range from start ups and global brands, to big artists - such as P!nk and Elton John - and new talent such as a boy band from California to build their audience from scratch to over 150,000 in less than a year.

It’s been my pleasure to work with 100s of professionals to achieve greater results with Instagram.

Edinburgh Fringe

I created the Instagram Handbook in 2025 and shared it with a small group of comedians for beta testing. After they listened to the audiobook and completed the tasks detailed in the workbook, they told me exactly what worked. I took the feedback and with my experience working at the Fringe, created the updated edition - enrolment is open now for 2026.

I will be in Edinburgh throughout August, seeing shows and supporting comedians - so I’ll hope to see you at the Fringe!

If you have any questions about the Handbook and/or social media services from Gertrude & Ivy, don’t hesitate to get in touch.

EMAIL ME

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