AUDIO COURSE & ACCELERATOR PROGRAMME

SOCIAL MEDIA HANDBOOK
for Comedians

This Handbook contains the skills and strategies used by social media professionals and content creators, mixed with inside knowledge from my 10+ years working with brands, artists and entertainers, all over the world.

No matter if you have 100 Followers or 100,000, this Handbook will help you become more efficient and effective on Instagram

HANDBOOK = AUDIOBOOK + WORKBOOK

12 chapters presented in an audiobook (approx. 1.5 hours total run time) PLUS a printed workbook with instructions and examples to help you implement the latest techniques, trends and best practices, so you can speed up results and save more time.

The core principals and best practices in the Handbook can be applied to other social media platforms, such as TikTok, YouTube and Facebook.


Hi, I’m Emma Jane

Social Media Specialist

I’ve been working in social media for over 15 years and founded my digital marketing agency, Gertrude & Ivy (named after my grandmothers) in 2011. Our clients include big brands and global artists, such as P!nk and Elton John - as well as start ups and new talent such as this boy band in California who I helped build an audience from scratch to over 150,000 in less than a year.

Edinburgh Fringe

As a fan of stand-up and improv comedy, I was inspired to create the Instagram Handbook for Comedians. In the run up to the Edinburgh Fringe 2025, I shared it with a select number of comedians to test the course and gather feedback and insights, with which to hone the format and material.

In the Spring of 2026, I will release the new, improved Social Media Handbook for Comedians - which will be accompanied this year with an Accelerator programme to offer extra guidance and support. Enrolment is open now - sign up to find out more and access the early-bird offer.

If you have any questions about the Handbook, or want to discuss marketing services from Gertrude & Ivy, please get in touch.

IF YOU WANT TO….

✺ Grow your audience - online and IRL

✺ Increase bookings - tickets, gigs, podcasts

✺ Monetise your content - get paid for views

… THIS IS FOR YOU