Would you like to finish Ed Fringe 2025 with more followers, more attention and more money?
Make your social media more efficient and more effective while you build buzz, attract audiences and get more from your Edinburgh experience with The Comedian’s Handbook for Social Media Success
NO EXPERIENCE NECESSARY
Audiobook + Workbook = Handbook
Organised into bite sized chapters, the Audiobook contains tried and tested methods and inside knowledge from my 10+ years track record working in social media.
Clear instructions and technical tips are provided in the Workbook to help implement the guidance and progress at your own pace.
This is not a generic course - it is designed around you and the Fringe, so you can customise the strategy and put your skills into practice in your own way.
The Comedian's Handbook for Social Media Success (no joke!)
What’s Inside?
✺ Groundwork - Optimise your profile so it can attract your audience and promote you and your shows.
✺ Build Buzz - Raise your profile and drive ticket sales as you master key features - including Reels, Stories and posts - at the start of the Fringe.
✺ Repeat Results - Convert your LIVE audiences into new followers and ambassadors, PLUS create content that gets you seen and can be monetised after the Fringe and beyond.
The Handbook is currently going through the beta test phase, being polished and perfected, ready for launch in late June 2025.
COMING SOON!
Early Bird Offer
If you sign up before the handbook is released, you will receive an invitation to join the early bird program which includes these extras:
✺ Discount price and early access to the Handbook.
✺ Coaching & Support from me throughout the Fringe - online and in person.
✺ LIVE workshop after the Fringe - 1 hour online session - with time for Q&A
Hi, I’m Emma Jane
Social Media Trainer, Consultant, Manager and Founder of boutique digital marketing agency: Gertrude & Ivy
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Over 10+ years in digital marketing, I’ve helped 100s of professionals get results with social media. I work with global brands and start ups, big names and new talent. Most recently, we helped a boy band in California (see case study) building to build their online presence from zero to 165k+ subscribers on YouTube.
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I have a particular track record in the entertainment sector, including campaigns for Sir Paul McCartney, Lionel Richie, Elton John and P!nk.
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I’m no fuss, no fluff and no icky marketing hacks - I focus on making social media efficient and effective. You won’t hear me say you must post a daily Reel, I you don’t even have to be on Instagram everyday - of course, the more you do, the greater your results will be.

✺ FAQs ✺
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.