Our Approach

Fast-track results and lighten your workload with bespoke services from our team of dedicated specialists.

Build your social media strategy with the right mix of channels, organic activities and paid campaigns.
We work on all the main social media channels such as Instagram, Facebook, Twitter (X), Pinterest, YouTube, TikTok, LinkedIn.
Our integrated, multichannel approach is proven to generate more reach, more engagement and more conversions.
The responsibilities of a social media manager are many and they are ever-increasing, such as staying on top of new trends, functionality and AI tools.
As we manage social media campaigns every day, we can share practical knowledge so you can upskill while we work together.
We can implement the more technical elements into your social media marketing mix, such as data analysis, tracking & reporting, customer services, and collaborate with preferred partners to integrate paid social such as Meta advertising campaigns, to increase reach and ROI.
We create standout visuals, videos and copy that cuts through the noise.
Quality content and consistent design are key to success on social media.
We regularly work with preferred partners - such as graphic designers and video editors - to produce attention grabbing content, which is optimised for each channel.

As we are a boutique agency, we only serve a small portfolio of clients at any time and I work directly with every client.

After 10+ years running Gertrude & Ivy, I’ve had the pleasure of working with 100s of fellow marketing professionals and business owners.

With 20 years in sales & marketing and 10+ years as a social media manager, I know what works and how it works.

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Our Services

Do it yourself, done with you, or done for you - choose the mix of our services to complement your strengths.

If you manage your own social media we can help you upskill and take action at the same time.
We deliver practical and strategic guidance on all the main social media channels.
During our 10 years working in digital marketing, we have trained 100s of professionals - from Managing Directors and CMOs, to Social Media Managers (sometimes this is the same person!).
Book a single training session, or choose a schedule of coaching to learn at the pace which suits you.
Access our technical and strategic guidance, whenever you need it.
This ongoing service is delivered on a proactive and reactive basis.
You can access bespoke support anytime, while we keep a helpful eye on your channels and make suggestions, such as how to harness new features and take part in trends.
Clients often choose our Support service for a period after a Training session, to help embed any new tools and activities.
We will care for your profiles, as if they were our own.
From daily posts to advertising campaigns, and from content creation to Influencer collaborations - we can look after every aspect of building your organic social media presence.
We regularly provide short-term management (3-6 months) to bring all social media activities up to speed, then handover the reins to the in-house team and provide Training and Support services, as required.
Managing brands on social media means we are always on top of new trends, channels, functionality and best practices, which keeps our Training + Support services, up to date.