Instagram Shop Product Tags: 6 things you need to know
Manage your own Instagram Shop? Make sure you follow best practices and avoid common mistakes.
*the final tip might surprise you!
3 best practices for tagging your products:
DO: be careful the tags don’t overlap, as this will obscure the text, which makes it difficult to click the link.
DO: add product tags to images, videos (previously IGTV), Stories and Reels. You can tag up to 5 products in each post.
DO: hyperlink the product titles in caption copy.
scroll down for 3 common mistakes:
3 common mistakes to avoid when using product tags:
DO NOT: position a product tag in the bottom left hand corner of your post - it will be covered by the “View Products” button - also, DO NOT position a Product Tag in the top right hand corner of a Reel, Carousel or Video - it will clash with the icon for the type of post.
DO NOT: include your profile name in product titles - it’s a waste of characters - your @name will display automatically when other users tag your products in their posts or Stories.
DO NOT: allow Stories with product tags to expire - PRO TIP: you can switch on the “Auto-Highlight” option for all Stories with product tags - this will save them automatically to your Highlights.
Why Product Tags are important:
If your Shop follows all the Instagram Guidelines for Business Accounts, then your products are much more likely to appear in search and be surfaced to relevant viewers.
Better yet - with a fully optimised Shop, your products could be selected by Instagram to appear among the featured sellers on the @Shop account.
Need help selling more on your Instagram Shop?
We deliver 1 hour consultancy sessions for e-commerce / product based businesses.
Before the session, we complete an audit of your Instagram Shop and prepare tailor-made recommendations for improvements. During the session we can implement the changes together and make sure you are confident using all the features correctly. After the session we provide you with a checklist of best practices.
If you want to increase sales via your Instagram Shop, get in touch to arrange a call - we’d be happy to hear from you.
