"Working with G&I was one of the best decisions we made last year. We couldn’t have grown as we did without them. G&I understood our business philosophy and represented us accordingly, we couldn’t be happier!"
Three Six Six bars in Battersea & Earlsfield were born in summer 2015, a reincarnation by the same owners of these popular cocktail venues, previously known as Bar 366. The rebrand and relaunch of the Three Six Six bars, followed the innovative, provocative vision of award-winning mixologist brothers: Eduardo & Andrés de la Mora.
Gertrude & Ivy created the concept for an experiential, press event – as part of the rebrand and relaunch project, coordinated and managed by us. For this one-night-only, the team and interiors of Three Six Six in Battersea, transformed into an immersive, sensory experience. Guests were welcomed into the bar, where they were blindfolded and taken on a tour around five carefully designed tasting tables (the last of which was set up in the Ladies loo!), each laden with objects to tell the story, and ingredients to encourage touch, taste, smell and engagement with the incredible cocktails. As each cocktail was sampled by guests, the mixologist brothers presented the origin, methodology and carefully selected ingredients of each drink in this showcase.
The event was covered by the SW Londoner and London Launch, and the incredible cocktails served at Three Six Six received a huge number of column inches, including features from Buzzfeed, to the Cake & Cocktail Club blog and a feature by Matt The List.
— Matt The List (@MattTheList) February 23, 2016
After the event, one of the new cocktails was selected to be featured on the front cover of Resident’s Journal magazine, and Eduardo de la Mora was announced as the winner of the World’s Best Bars Top Down cocktail competition.
Get in touch if you would like to learn more about working with Gertrude & Ivy.