Preparation from Emma was great, she was really familiar with our brand comms across the various platforms which added value to the session.
Social Media Upgrade
Badger Ales is a well-known Brewery, located in Dorset. The brand already enjoys a good following via Social Media. The capable in-house marketing team, operate the Social Media profiles, so our training session began on a sure footing.
Client Brief: Increase engagement and activity among followers – create more effective content activities via the main Social Media channels: Facebook, Twitter & Instagram.
We organised a workshop to provide practical instruction and strategic input. Emma Jane (Founder of Gertrude & Ivy) delivered the training to the Badger Ales marketing team, who visited London to attend the two hour session.
In this workshop, Emma Jane gave guidance on:
Twettiquette (Twitter etiquette)
Social Media Competition Rules
Data Capture – functionality
How to analyse statistics
and how to set a consistent tone of voice, for this much-loved British brand.
— The Badger (@Badgerales) June 20, 2016