Social Media Marketing Services: Consultancy, Training & Management
We support Social Media professionals – the eyes, ears and mouthpiece of an organisation, who manage the channels, campaigns and customer care, on a daily basis.
The key to the success of Social Media in any organisation, is the working relationship between Social Media professionals and those in charge of the digital, communication and marketing remit.
We work to strengthen the relationship between Social Media Managers and Marketing Managers, between Community Managers and Communications Directors.
We do not believe Social Media campaigns are best managed by a remote agency. We know the story is best told from inside your organisation. You are the best listeners to your audience. You are the greatest authority on your expertise.
We know our approach is different to most agencies and believe it is how we deliver the greatest ROI to our clients. Most agencies wish to manage the Social Media activities on your behalf – at Gertrude & Ivy, we support you.
We create bespoke Social Media marketing plans, which work to harness the strengths of your organisation, coordinate participants, establish consistent brand activities, and deliver successful campaigns.
Our Social Media plans are created as a detailed document, which includes a campaign schedule, guidelines for each channel, content styles and sources, as well as protocols for activities such as customer service and networking.
Our Social Media marketing plans can be delivered by you, with optional support from the team at Gertrude & Ivy.
From new business, to heritage brand, we have created fresh identities and established the Social Media voice, of businesses small, medium and large. We regularly host Social Media Brand Workshops where we ask questions about the organisation, gather suggestions, ideas and aims, before mixing these answers with our best recommendations.
In this workshop, we will find your voice, define your personality and identify your target audience. A Social Media Brand Workshop sets the tone to be consistent, clear and strong – defining this through a brand guidelines document. Learn More
Private & Bespoke
We deliver bespoke, private Social Media training, for individuals and groups of professionals. Our Social Media training courses are crafted from years of experience working with brands to harness the best value from their Social Media activities. We focus on where to find the value via Social Media, and demonstrate the steps to access these business benefits. Emma Jane explains how to navigate through social networks; what to click to achieve the campaign goals and deliver the aims of your business.
Group Training Events
We regularly host group training events, in various locations around London.
This half-day workshop was designed for professionals already working in a Social Media role. Each Social Slam workshop delivers a valuable mix of advanced level training on a mix of Social Media channels, latest trends and new developments. We invite a sector influencer to co-host our Social Slam workshops, so each one is specific to a particular industry – previous Social Slams: Interiors, Property, Hospitality, Travel, Food & Drink.
Visit our Events page for upcoming workshop dates.
Upgrade your Social Media activity with this intensive training and strategy masterclass. This session, designed for Social Media professionals, delivers a custom mix of consultancy, strategy, planning and training. Emma Jane brings her experience as a Social Media trainer, campaign manager and digital strategist, to strengthen your strategic approach, increase efficiency and upgrade your ROI.
How does it work?
Understand the Brand: We start by asking questions about the organisation, such as business aims and target audience
Audit: Analysis of statistics and insights – review profiles, activity, engagement and achievements
Strategy: Providing creative ideas for storytelling, content and voice
Planning: Activity to drive networking, build advocacy, increase reach and grow engagement
Training: Two hour workshop, including practical instruction and plenty of opportunities to ask specific questions
Support: Up to 1 hour of follow up guidance, delivered remotely by the Gertrude & Ivy team
We take care of every button, every network and every statistic, on behalf of our clients.
We believe the Social Media remit is best managed by the brand – however, we understand this is not always possible. Sometimes, there are just not enough hands inside an organisation, to manage all the daily Social Media activities.
If you need a team of Social Media specialists to care for your brand, business aims, promotions and campaigns, talk to us about our Management services.
Campaigns & Projects
Our fully managed service can be booked for a period of just 3 months, or more – we work to provide the best fit and bespoke mix of our services, for every brand. We often manage campaigns for a defined period, such as for a launch, during an event, or seasonal promotion. If your organisation needs additional Social Media resource, such as during maternity cover, or when new colleagues are joining the team, talk to us about our fully managed service.
Our fully managed service is often engaged by a new business – whether that be a startup, or a new member of the online community. We will establish, optimise and integrate your Social Media channels, then bring all activities up to full speed. Once setup is complete – typically after a period of 3 to 6 months – there is an opportunity for us to deliver training, so you can take the reins of your own Social Media channels – with the option of ongoing support from Gertrude & Ivy, whenever you need us.
It can be a challenge for organisations to keep on top of the ever-changing world of Social Media, let alone drive the remit. Our ongoing support service is designed to support in-house Social Media teams, on both a proactive and reactive basis. We lend our specialist knowledge, to drive the daily Social Media activities of our clients, giving practical advice, bespoke consultancy and accessible support. Learn more