Social Media Marketing:
Consultancy, Training & Management
Emma Jane brings her wealth of experience from across the digital marketing disciplines to deliver bespoke consultancy services. By working directly Social Media managers, and those in charge of the Marketing remit – Emma Jane supports both roles with strategic and practical guidance, to drive return on investment from your Social Media activities.
By first understanding the aims and assets of your organisation, Emma Jane can advise on the most effective strategic approach, suggest new tools and drive integration across the digital marketing mix.
From new business, to heritage brand, we are proud to have worked with organisations of all sizes, operating in many sectors. Emma Jane has particular experience working with owner-operated businesses in London and the south east.
Strategy & Plan
We create Social Media strategies which harness the strengths of your organisation, coordinate participants, tools and collaborators, establish consistent brand activities, and deliver successful campaigns.
Our plans are presented as a detailed, working document, which is designed to be delivered by you, with optional support from the team at Gertrude & Ivy. Each bespoke plan includes: guidelines for each channel, schedule of activities to coordinate participants, and protocols for elements such as content production, customer service, Influencer collaborations and advertising campaigns.
Private Social Media Training
We deliver Social Media training workshops, for individuals and groups of professionals. Emma Jane prefers plain-speak when explaining how to navigate each social network, with both strategic and practical guidance.
Upgrade your Social Media marketing with this masterclass, featuring an intensive mix of training and strategy. This session is designed for Social Media professionals and delivers a custom mix of consultancy, strategy, planning and training.
How does it work?
Understand the Brand: We start by asking questions about the organisation, such as business aims and target audience
Audit: Analysis of statistics and insights – review profiles, activity, engagement and achievements
Strategy: Providing creative ideas for storytelling, content and voice
Planning: Activity to drive networking, build advocacy, increase reach and grow engagement
Training: Two hour workshop, including practical instruction and plenty of opportunities to ask specific questions
Support: Up to 1 hour of follow up guidance, delivered remotely by the Gertrude & Ivy team
In this workshop, we will find your voice, define your personality and identify your target audience. A Social Media Brand Workshop sets the tone to be consistent, clear and strong – defining this through a brand guidelines document. Learn More
We can take care of every button, every network and every statistic, on behalf of your organisation.
If you need a team of Social Media specialists to care for your brand, business aims, promotions and campaigns, talk to Emma Jane about our Management services.
Campaigns & Projects
We work to provide the best fit and bespoke mix of our services, for every brand. We often manage campaigns for a defined period, such as for a launch, during an event, or seasonal promotion. If your organisation needs additional Social Media resource, such as during maternity cover, or when new colleagues are joining the team, talk to us about our fully managed service. Typical retainer period: 3 months, or more.
We Can Get You Started on Social Media
Our fully managed service is often engaged by a new business – whether that be a startup, or a new member of the online community. We will establish, optimise and integrate your Social Media channels, then bring all activities up to full speed. Once setup is complete – typically after a period of 3 to 6 months – there is an opportunity for us to deliver training, so you can take the reins of your own Social Media channels – with the option of ongoing support from Gertrude & Ivy, whenever you need us.
It can be a challenge for organisations to keep on top of the ever-changing world of Social Media, let alone drive the remit. Our ongoing support service is designed to support in-house Social Media teams, on both a proactive and reactive basis. We lend our specialist knowledge, to drive the daily Social Media activities of our clients, giving practical advice, bespoke consultancy and accessible support. Learn more