Youth of Today
Gertrude & Ivy is very pleased to have been invited to the Youth Enterprise Summit on Wednesday (10th September). We will attend the half day summit held at Business Launchpad in Tooting, alongside 20 other organisations, as well as a number of local young people. The Chairman of the Summit, Dan Watkins is a fellow SW London business owner and member of the Wandsworth Chamber of Commerce. This kind of locally focused, collaborative initiative is right up my street and it is not the first time Dan has led the way on this style of project in the SW postcodes.
Leader of Wandsworth Council, Ravi Govindia, will be sharing information about how the Council promotes business across the borough. I look forward to the discussion on issues around youth employment and enterprise, particularly the insights from those young people present. Another presentation will be given by the representative from Pop-up Talent, all about their forthcoming event Tooting Talent Shop on 19th September. This creative event which calls itself a “spontaneous job fair” is powered by an organisation which inspires and facilitates NEETs (Not in Education or Employment) and other young people, to move forward in a career in which have a genuine interest. Instead of the fairly dry and often intimidating format of stands and form filling, this event has a more engaging and interactive approach, as a selection of local businesses – including G&I – demonstrate what they do and invite attendees to get involved there and then.
The date of the Pop-up Talent event in Tooting comes just a few days from the start of internationally recognised Social Media Week. To take part in the worldwide focus on our industry, team G&I plan to release an A-Z of social media clichés committed by brands. This A-Z is all in the spirit of amusing our colleagues in the industry by poking a bit of fun at things we see every day and to engage and connect with like-minds (birds of a feather…).
The invitation to take part in the Pop-up Talent Shop has given team G&I the chance to create the A-Z of social media clichés by brands according to young people. To do this, we will talk to attendees about their experiences, stories, examples, opinions and thoughts about how brands use social media. We will invite contributors to write the word which represents the cliché they have identified (possibly also the definition too!) on the giant A-Z which – due to the size of the alphabet – will likely adorn most of the walls inside the Shop(!). Post event, team G&I will analyse the most popular vocabulary and produce the A-Z for all to see.
The youth of today are known to be among the early adopters of digital and tech developments, but their willingness to try new apps and social networks has sent many a digital marketing team clamouring to join the latest platforms. Unfortunately brands so often get it wrong, producing spam at one end of the fail scale and zero engagement at the other. I will be interested to see if the widely held opinion that young people are, on the whole, far more internet savvy than some Communications Directors holds water.
I only just made it into the “social media generation” (without revealing my age) and my personal familiarity with the buttons and years consuming online content made a significant contribution to my role as a Digital Strategist. But what is a Digital Strategist? Mine is not a job the Careers Adviser tells you about but “new media” is developing every minute and this means sustained job growth in the online sector. Good news all round.
Gertrude & Ivy is delighted to have been asked to run an activity at the Pop-up Talent Shop and we hope to show attendees they already hold the ticket to a career in digital media. Tweet me if you will be attending the Pop-up Talent Shop event – hope to see you there.
Tooting Pop Up Talent day: Friday 19th September from 3pm to 7pm at Mushkil Aasaan, 222 Tooting High Street