Who are Gertrude & Ivy?
We are often asked where the name Gertrude & Ivy originates – contrary to popular belief, it is not a combination of the two owners’ names! The story behind our name goes a little something like this…
Who is Gertrude?
Vivienne Gertrude Francis-Smith is Emma Jane’s maternal grandmother. Born in Surrey, Emma Jane’s mother was a successful events manager, organising all kind of LIVE events from catwalk shows to charity balls.
Who is Ivy?
Ivy Florence Clark is Emma Jane’s paternal grandmother. This side of the family had a very different upbringing. The whole family – three children and both parents – lived together in a two room basement flat in the east end of London. Emma Jane’s father Tom, is every inch the self-made man. He ran his own successful advertising and print company called Jupiter Press which is still in operation today and is run by Emma Jane’s two brothers.
Why Gertrude & Ivy?
When choosing the company name, it seemed right to reference the entrepreneurship in Emma Jane’s family. Gertrude & Ivy is an award-winning digital marketing agency, where traditional, good business values are mixed with everything we do.