To be or not to be? That is the social media question
Last week I was invited to speak about the value of social media to members of NABIM(the National Association of British & Irish Millers), who represent the bread and flour brands sold in supermarkets, shops and stores all over the country and beyond. I took questions from the audience after my presentation, one of which surprised me: Is it better for a brand to abstain from social media completely, than to do it badly?
For so many reasons, it is better for brands to invest in at least a little social media activity than none at all. This is where people are having conversations, so it must be better to know what people are saying about your company and be able to drive that conversation, than not. Blissful ignorance of a brand will be interpreted as uncaring and cold by the social media audience. In some cases brands may appear to have gone out of business should they not take part in social media – certainly not the impression any company could wish to present to the marketplace.
Nowadays brands stand to lose competitive advantage by being antisocial as they will not enjoy the benefits their competitors are already reaping.
I was happy to answer this question however I find it to be based on an incorrect premise: badly or not at all. The benefits of social media are available to businesses of any kind or size, so the question is not to be or not to be, instead it is: how much?
I’ll be sharing my best tips & tricks for advanced level Twitter users at the next Good Morning Twitter event soon. Tickets are just £35 including breakfast and networking. Tweet me @gertrudeandivy using #GMT if you will be there.