Staff: Brand ambassadors or potential risk?
How do brands appropriately harness and prevent damage from their own staff? By having an effective staff social media policy.
Today we welcome Sally-Ann to the G&I team as our new Senior Account Manager. When new staff join an organisation, they bring with them a set of social media profiles and the potential to represent their employer’s brand online. Many businesses encourage engagement from their staff via social media and here at G&I we share content from the company blog via our own profiles. Whether a business has a social media strategy or even just a presence on social networks, it is now essential to have a staff social media policy.
This document gives staff the guidelines they need to uphold the standards and requirements suitable for their specific company. I have written staff social media policies for many organisations and the document can vary greatly from department to department as there are some aspects which are not relevant to some staff. That said, there is one key aspect they all cover:
The internet never forgets.
Just ask Dominos Pizza.
Considering the consequences of one’s posts is good advice for life but when it comes to protecting your brand online, preventative measures are much cheaper than curative.
When you join a new organisation, it is best to make sure your personal social media accounts have the privacy settings set to a suitable level for whatever it is you’re posting and your public accounts are presented in an appropriate manner. These days you need to do this before you start applying for jobs as it is almost inevitable the HR team are checking your online profiles.
Staff social media policy documents also vary in format – I’ve seen everything from Word documents to infographics. It is important to present the policy in appropriate language and that the content is relevant, else it will not be able to add the protection and value needed by organisations operating in this social media age.
Tweet us @GertrudAndIvy if you have a question about your staff social media policy.