NEW Twitter Features: Roundup
Larry the Twitter birdy is ruffling his new feathers…. here is our roundup of the NEW Twitter features.
Last week I had the pleasure of tweeting, meeting and eating brunch with a group of business people in Clapham, as team Gertrude & Ivy hosted our regular Twitter training & networking event: Good Morning Twitter. Alongside my 10 top tips for businesses on Twitter, I briefed the new inductees to the Twitterati, on two NEW features, which we are assured will be rolled out, very soon.
Just in case you missed it, here is a quick overview of these two pieces of functionality and the associated benefits:
- Media – photos, videos (but not links) will no longer count against the 140 character limit. Currently adding native media to a tweet costs 23 characters. More space for words and @mentions (and a link!).
- @Reply to any tweet and you will be able to add as many tweeple into your tweet as you like. Currently @mentions are counted against the 140 character limit, but soon we will be able to bring an unlimited number of tweeters into the conversation. More chats, with more tweeple will be a powerful addition to a social media marketer’s tool kit.
Get Rich With Media
Much has been written about the latest Twitter changes by my colleagues in the social media marketing sector – I invite you to read more in this excellent article from Hubspot, which details seven new features, both recently released and yet to come. There are some really exciting opportunities for brands to harness these new features, and it doesn’t stop there.
NEW video features
Last week Twitter increased the length of native videos from 30 seconds to a (rather poetic) 140 seconds. Further to this, now we can tap the video to view full screen. Videos on Twitter can auto play, just as on Facebook, and users can select if they wish to turn this feature on/off in Settings.
Go LIVE with Periscope
Last week, our client Belle Roscoe (Indie-Rock band from Australia), played on stage at the Twitter beach party, at the Cannes Lions Festival of Creativity. The performance was filmed LIVE and broadcast via Periscope, via @TwitterMusic. As many people watching the mini gig LIVE, have watched the video playback – not only can the audience enjoy the action in real time, but brands can continue to receive value from this rich content, after filming has ended.
A “Go LIVE” via Periscope button has been / will be added (this new feature is currently rolling out) to the compose tweet box, making it even easier for the Twitterati to create, share and engage followers with this rich content. This addition supports the continued work of Twitter to position itself as a news source – Periscope delivers the attraction of hot-off-the-press content, mixed with the engagement benefits of being up-close-and-personal – delivering even more value for brands who embrace this emerging app. Facebook reports 10x the engagement on LIVE video broadcasts, than other posts.
Will you “Go LIVE” on Periscope? Let me know on Twitter @ladyofsocial or you can comment over on LinkedIn.