RIP @GoldiChocChick: The Death of a Twitter Username
@GoldiChocChick Must Die
RIP @GoldiChocChick. The handle with which I began my Twitter life all the way back in 2009, has come to the end of its use. No longer will I be represented on Twitter and Instagram, by a three word name, which mean something to me, but precious little to anyone else. Unsurprisingly, @EmmaClark was already occupied when I joined Twitter, as were all acceptable variations of my name, and so @GoldiChocChick was born.
Who IS @GoldiChocChick?
Or rather who WAS she? “Goldi” (short for Goldilocks) was a name my mother called me when I was a teenager – a reference to the naughty girl in the fairytale, and my shock of blonde hair. “Choc” is a reference to the UK chocolate industry, where happily my career in the food and beverage / hospitality sector began. “Chick” was what my father used to call me – a derivative of “chicken” – my nickname earned from my early months, when I was often dressed (by my mother) in a bright yellow jumpsuit.
What’s in a name?
Changing my @username via Twitter when I have over 2,600 Followers and just over 600 on Instagram, may not go unnoticed. As I thought you might spot the switch, or be interested in why I decided to change, I felt I should share the story of my newly chosen name, and wave a fond farewell to my online persona of the last 5 years: @goldichocchick.
I do not feel awkward about my first handle – we all started somewhere, and my original @name has many memories of where my career began. I remember with particular fondness, the early days working in the chocolate industry, and I am happy to count Nudge PR (who represent Paul A Young and many other delicious brands) as a sister agency, with whom we work on fantastic campaigns, events and projects to this day.
The time has come to let go of my old handle, and graduate to a name which works to communicate who I am now, and more importantly, what I do. I do not wish to divorce myself from where I began, but simply evolve.
I tweet, therefore I am…. Lady Of Social
Now, more than three years after founding Gertrude & Ivy, and over 5 years since I joined Twitter, we have grown into an award-winning, specialist social media agency.
We regularly host training courses, deliver intensive master classes and organise social media brand workshops, for owner-operated businesses, brand managers, marketing directors and communications teams, all over London.
I have become a @LadyofSocial.
I hope you like my new @handle – tweet me your thoughts on choosing and/or changing @usernames. I would be delighted to hear from you.