PR Success of the Week – Tower of London Poppies
The brief could not have been easy; Create something globally newsworthy, to commemorate the first full day of Britain’s involvement in the First World War. Whilst raising money for nominated charities, and providing a reflective space for the public to stop and remember those who lost their lives in a war now two or three generations behind us.
However the installation by artist Paul Cummins, entitled ‘Blood Swept Lands and Seas of Red’ is a truly spectacular display that is officially revealed today at The Tower of London.
Draping one of London’s oldest and most iconic buildings in a sea of red ceramic poppies was always going to present a beautiful and reflective image – but the actual result is really quite special.
It’s the attention to the detail that is so lovely, members of the public are invited to visit the memorial and pay their respects by purchasing their own ceramic poppy, plant it within the grounds and add to the installation. By Remembrance Day on Nov 11th, there will be 888,246 poppies, one for each military life lost in the conflict. All proceeds of the poppies are then to be shared amongst a variety of military charities.
There is of course a #hashtag with which you can share your images of the installation and your own poppy once you have planted it in the ground – #TowerPoppies
It’s a wonderful mix of art, history, compassion and dare I say it clever marketing.
I can’t wait to see it for myself and plant my own poppy. It’s moments like this I feel proud of my city.
Have you been to see the installation? We’d love to see your pictures – tweet us @GertrudeAndIvy