Merge your Facebook pages
How to tackle duplicate Facebook pages
One of the attendees to our Advanced Facebook training course last month asked an interesting question and one which has come up quite a few times over the years I have been working in social media marketing: How to deal with duplicate business pages on Facebook.
Location based businesses, such as restaurants, hair salons and dental practices, are far more likely to face this issue than non-location based businesses. Why? Well when a Facebookers press Check-In to a location from their mobile device and they do not select the location or venue from the pre-ordained list, Facebook thinks they are registering a new place and automatically creates a Facebook page for the business.
Our training course attendee faced this issue but for a slightly different reason: he has opened a second outlet for his business (albeit in the same area of London) and with that, he also created a unique Facebook page for the new venue, thinking the audience might be confused by messages from two venues on one page. This is a valid consideration for sure, but I worry that the investment a company would have to make in their social media team every time they open a new venue/office/showroom is added to the group, would be too much for a business to support.
When building social media strategies and choosing platforms and communities to weave into the ongoing presence for our brands, we first consider the audience but the company promoting comes a very close second: we aim always to build a realistic and scalable marketing plan for our clients.
If you have two (or more) Facebook pages and you would like to merge them into one, you can do so. You must be an Admin of both pages to make this happen and the smaller page will merge all Likes and Check-ins with the statistics of the larger page. Any posts or images on the smaller page will be lost. You will find the “Merge” button in the Admin section of your Facebook page – click Edit on the Admin Panel – Page Settings – then about halfway down the General tab, you’ll see the Merge Duplicate Pages edit button which will take you through the process. The pages must have similar names and represent the same thing.
If you have a business with several different outlets – also known as a chain or a multiple in the retail sector – then you could look at the example of Byron Burger. They have the right idea with just one single brand Facebook page and then individual pages for each venue, showing full address, map, user photos, contact information and space for reviews too. The individual pages, such as this one for Wardour Street, are generated by users checking-in which can easily be initiated by a member of staff using their own account, plus they can be edited by anyone (crowd sourcing?) and they can be claimed by a member of the brand’s own team, pending a few identity verification questions.
Have you checked to see if your Check-ins have caused duplicate pages to appear on Facebook? Let us know on Twitter @GertrudeAndIvy