LinkedIn To Win
LinkedIn To Win
The last time I posted a Pulse article on LinkedIn, it received ten times the number of likes, as any I have ever published. “To Tweet Or Not To Tweet” is my top performing Pulse post to date. Thanks to all 89 people who liked, the 15 who shared, and special mention for the 5 who commented, including Bethany McDonald and Harry Dronfield – you made my day.
Why this Pulse Post?
The article included a useful, bullet point list of what effects the new “algorithmic newsfeed” will have on the distribution of tweets. I do not think the content of this post, was what caused such a high level of engagement – my blogs are always about social media marketing, and it featured zero cat photos.
With all the recent news about functionality changes and the falling share price, my commentary on Twitter was timely, but its relevance is not a clear indication of why this post performed so well.
How to win at LinkedIn
I could continue to break down the elements which contributed to the high level of likes, but I prefer not to rewrite what has already been expertly created. There are plenty of eBooks and SlideShare presentations on the subject of LinkedIn marketing. A fellow social media marketer, Jodie Smith, recently posted her series of social media eBooks, and I wrote a blog post titled “Is Your Pulse Racing”, a few years ago. Both the marketing truisms, and tangible value of LinkedIn marketing are common, and available to us all.
Always Be Social
89 people thought my article was good enough to bestow a “Like”, and 15 found it to be good enough to share with their own contacts, but it was the 5 commenters who must be most credited with the success of this post.
Early engagement signals the LinkedIn algorithm, that the post is performing well with your closest contacts, and thus has a higher chance of syndication to the wider LinkedIn community.
My closest LinkedIn contacts gave my article its first push into the reach of many more users. I have them to thank for the wonderful response. I shall endeavour to continue sharing the most valuable (and least boring) posts I can muster, and always support my circle on LinkedIn.
How to win at LinkedIn:
Always be social
On the 14 March, I am hosting a LinkedIn workshop, on behalf of the Business Improvement District in Clapham – part of a three week series of marketing events, open to all: Clapham Works.