Happy 10th Birthday Twitter
Many happy returns to Twitter, who turned 10 today. But will there will be another decade of Twitter? With all the recent changes to the functionality (which I wrote about a few weeks ago) , the stagnation of growth in user numbers, staff cuts and plummeting share price, it is no wonder the question of Twitter’s longevity is being asked. I certainly hope there will be many more Twitter years to come – it is my favourite social network.
There are so many reasons why I love spending time on Twitter: the challenge of writing in just 140 character bursts, the opportunity to have my words heard by almost anyone, the real time access to news from anywhere in the world. In Twitterland, I am happy in the knowledge that at any given moment, an amusing .gif featuring a kitten, could spring into eye view, but the best part of being active on Twitter, is the continued value it brings to my business.
Meet the Twitterati
Who are the Twitterati? I often use this expression to describe the hardcore Twitter users – often purists, a highly active group of Tweeters, recently so up in arms about the planned changeover to an algorithmic news feed, they made #RIPTwitter trend over a weekend. No-one is immune from the effect of Twitter groundswell, not even Twitter. This social network is still a powerful entity.
The power of Twitter
Leverage the audience. ROI. Harness our followers. This is what we all want. Brands, organisations, professionals – we all want to enjoy the power of social media to aid, or better still, deliver our targets. Twitter has adapted and developed its features, with the clear aim of supporting businesses in our aims, and in doing so, is working to guarantee its next ten years.
First, ask not what Twitter can do for you…
I often liken Twitter to a house party. I’m sure you’ve been to such an event – probably several different kinds: perhaps in a student flat, or garden, or pub, or maybe a special venue, like a marquee for a wedding, or a cocktail bar for a birthday. Barn or ballroom, there is one thing all the best parties have in common: great guests. It’s all about who you’re sat next to at a dinner party – get stuck next to Arrogant Alan or Boring Bernard, and you’ll wish to forget that meal. The best parties are ones where you are among friends and sometimes, where you make new ones too. You are the host of your own networking party on Twitter everyday.
Who should be on the guest list?
To mark Twitter’s milestone, I am featuring 10 of my VIP Tweeters. These are members of my Twitterati and I have included a few details of why each one is on my guest list.
1. @NudgePR. This talented PR team, lead by my friend @KateatNudge, work predominantly in the food & drink sector. With an office on south bank, we are pleased to count Nudge as a sister agency to @GertrudeandIvy and have worked on many fantastic campaigns and events together.
— Nudge PR (@NudgePR) March 18, 2016
2. @EmeraldStreet – The daily e-newsletter from Stylist Magazine is a thing of beauty and one of my favourite reads – if I have time, I usually tweet this media owner and twice had the honour of seeing my tweet featured in the next newsletter!
3. @LoveBattersea1 – A long time friend of @GertrudeandIvy, the gentleman behind the Back to Battersea campaign has always had our full support for highlighting the truth about Clapham Junction: its in Battersea. A powerful local influencer, @LoveBattersea is a shining example of a community focused Twitter profile.
4. @GaryVee aka Gary Vaynerchuk – This gentleman needs no introduction to those from my industry – he is one of the most well-known faces in social media marketing – an expert, a thought leader, and author of many an informative book, and even more top quality tweets.
5. @ThreeSixSixLDN – This pair of experimental cocktail bars in SW11 and SW18, owned by the de la Mora brothers, are popular destinations for discerning drinkers of London. A client of @GertrudeandIvy, we delivered the new branding and social media campaigns throughout 2015.
— To Work Or Play (@toworkorplay) March 5, 2016
7. @Wellbelove – Christopher Wellbelove is a fellow social media marketing brain who works at BT, and moonlights (I’m not sure when else he would get it all done!) as a local Cllr in SW4. I was very pleased to welcome Christopher on the panel last week, as I played MC at a marketing industry panel talk.
8. @BellevueRoadSW – This picturesque SW London shopping street, flanks the side of Wandsworth Common and boasts a Michelin star restaurant, two excellent pubs and a clutch of estate agents. Bellevue Road is the location of two, outdoor, community events organised by @GertrudeandIvy in 2015 and the Twitter account for the street was and continues to be, a helpful local partner.
Last but not least, the number 10. spot goes to @Queen_UK. Follow HRH to find out why she is one of my top 10 Twitter VIPs. One is very amusing.
That’s the very last time one let’s Mary Berry drive one home after a night out. pic.twitter.com/5NzTjibkbF
— Elizabeth Windsor (@Queen_UK) March 14, 2016
Who is on your Twitter party guest list? It is important to have the right people at your party, so I hope my selection might inspire and focus your guest list. Perhaps you might invite the @LadyofSocial – she loves a party.