Blogging: Emma Jane’s Top 5 Tips
My top 5 tips for writing winning blog posts:
Most of our clients turn green when I suggest they should produce blog posts themselves. I always point out that no-one is better placed than you, to tell the story of what’s happening inside your business. Why do people instinctively think that writing is going to be hard work? A blog (otherwise known as “web-log”) is simply an online diary.
To create my blog posts I usually draw inspiration from questions put to me during our monthly social media training courses or talks I have given, but today’s post was inspired by my young colleague Jessica (see her intern diaries published each Wednesday) who made the suggestion that I write a blog post about blog posts.
1) “Top 5” and “Top 10” lists work as blog post formats. Don’t try to reinvent the wheel – if it works, it works – don’t fight it. Sure, if your business is called 3B Digital – maybe the mirror effect of doing “Top 3” is pleasing for the author and audience, but really you shouldn’t shy away from what works.
2) Use plenty of images – at least one per post. Have you ever read a plain text blog post? Exactly.
3) Don’t exceed 500 words. Long form journalism has been proven not to work on the web – the audience is accustomed to spend just a few minutes on a web page – don’t bore people into submission (it won’t work).
4) The next tip comes from my brothers & sisters of the SEO community: make sure you use plenty of keywords throughout your article – or rather, make sure it is relevant to what your organisation does. Added bonus tip: Ensure you do lots of internal linking to other content within your site as Google likes this and it makes it easy for users to visit other relevant content you own.
5) End your posts on a sticky note – no, I don’t mean commit murder at the end of each post (!), but instead try to finish with a thought or question which inspires comments below your post, as this is what shows new readers that your blog posts are getting read, receiving engagement and therefore might be worth following.
Do let me know your top tip for successful blogging by tweeting @GertrudeAndIvy and/or post the link to your best blog so we can all enjoy!