Cross Promotion: Share content with different audiences
Do you wish you had more hours in the day?
Do you berate yourself at the fact that it’s Friday (where the heck did Monday, Tuesday, Wednesday and Thursday go)?
Do you wish time would stand still to allow you to catch up?
I am neither time lord nor miracle worker, so while others may promise to give you 25-hour days, unfortunately I have no other effective solution than to ‘work smart’ – that is, maximising your time effectively.
Being productive and working smart should without doubt be applied to how you operate your marketing activities. We hear from many business owners who come along to our social media training sessions that they just don’t have the time to research or produce different content for each social network. My answer to them is: YOU DON’T HAVE TO.
When you think about it – what’s wrong with re purposing content across your different social networks?
Your audience might get bored with seeing the same thing twice? I doubt it. For a start you won’t have identical followings on your Twitter and Instagram. And where there is any overlap, we’re all rational enough beings that if we do see the same content again, then we’ll just scroll past it and move on to the next thing. Right?
We call it cross promotion, and we’ve developed an easy way to visualise how you can make your content work smartly for you.
At Gertrude & Ivy we very much advocate you change the wording which accompanies each post, even though the content may stay the same, if only for the reason that social networks like Twitter and Google+ allow for different word counts. But of course it is good practice to do so anyway.
Hopefully implementing a few of these cross promotional activities will allow good content to have greater potential reach while also saving you time. Who knows, while you might not find a 25th hour in the day, it’s possible you could find some additional time on your hands.
If you found this post helpful and you know of other busy people who would find this post useful – please do share it with them!
Our tip in plain text:
- Instagram to Twitter: Match your usernames to ensure @username is notified on both channels. Select ‘share to Twitter’so your photo appears as a tweet on your feed.
- Instagram to Facebook: Instagram does not directly allow you to share your photos on your business’ Facebook page. Instead, upload manually to share with your fans.
- Vine to Twitter: always select ‘share to Twitter so your Vine appears as a tweet on your feed. Tag your caption with #Vine.
- Pinterest to Facebook: You cannot automatically share you Pinterest pins and boards onto Facebook. Instead, add the link to your Facebook page manually.
- Pinterest to Twitter: Share a link to a pin or board on Twitter. Click the share button in the top right hand corner of a pin and select the Twitter tab which appears.