Are You Stalking Your New Employer?
How to engage online with a prospective employer. Emma Jane explains.
At Gertrude & Ivy, we receive over 100 applications for every job we advertise – I cannot help but be proud our boutique agency attracts so many talented people.
During my time as an employer, I must have seen over a thousand CVs (and cover letters), to invite at least 10% of them for a first interview.
Some say it is the best CV, not necessarily the best candidate, who gets offered an interview.
From my experience as an employer, I have found the vast majority of CVs for entry level jobs, are much of a muchness.
To stand out among 99 other candidates, might seem like a daunting task, particularly when applying for your first role in Social Media Marketing, and/or at an agency. Experience counts for a lot – so how can you stand out, if you have not worked in the sector before?
Do not mistake “stand out” for “be louder”! That might work in America, but in Britain, I think it is best to consider our generally conservative attitude. Being too forward, will most likely get you pushed back.
Many candidates research our Social Media profiles, before applying to Gertrude & Ivy – it always strikes me as a good thing, when this shows in a cover letter, and in the interview – it tells me you don’t just want a job in Social Media – you want to work at Gertrude & Ivy.
Researching a company on Social Media can easily be done, without getting noticed by anyone.
What happens if you Like, Comment, Share, or Follow?
It varies from platform, to platform – but you must take care when pressing these buttons, as you will become visible – not least because your Social Media profiles are then available for us to see.
Engage with your prospective employer: What is the etiquette?
Certain activities and an appropriate amount of Social Media engagement, can make me more aware of an applicant. But I DO NOT want candidates to stalk me and Gertrude & Ivy via Social Media – that could have a very detrimental effect on your application.
Here is my understanding of the correct way to engage with a company you want to join:
Before sending your CV:
- Follow the Company Page on Linkedin – there will not be a notification sent to the company and we cannot see the names of followers.
- Watch any Instagram Stories from the Company – you can vote on polls and answer Yes/No questions, but do not send a Direct Message.
- Look at all recent posts from the company, on all Social Media channels.
Once applications close:
Follow the company on Twitter OR Instagram – choose the social network on which you are most active – a notification will be sent.
- “Like” a few recent posts on Twitter OR Instagram – not too many and not late at night!
- One or two RTs would be ok – but a Regram is WAY too much!
- “Like” a few recent posts on the LinkedIn Company Page – a short Comment on one post is also ok.
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Hope this helps you navigate to your dream job, with your prospective, new employer. Let me know on Twitter @Gertrudeandivy
as always, Emma Jane