Always Judge A Social Media Post By Its Cover
They say one should never judge a book by its cover, and in relation to people and objects, perhaps this is a philosophy to embrace. While we might be able to look past the immediate appearance of things, the world of social media is slightly different – your content and images will be judged on their beauty and flawlessness (as Martha Stewart once discovered)! But what do people really look for in an image when choosing to click like, share, retweet, repin or comment? We’ve drilled down to the nitty gritty – from a variety of sources (the links of which you’ll find under this article) – so that your social channels will be pixel perfect.
Here’s the above tips in a plain text format so that you can optimise your images for social media:
- If you use Twitter’s own photo uploading tool your tweet is 94% more likely to be retweeted. Source
- Facebook posts with photos get 53% more likes than those without. Source
- Image on Pinterest are 23% more likely to be repinned if they don’t have a face, while red, orange and brown images are twice as likely to be repinned over blue pictures. Source
- Photos which use Hefe as a filter on Instagram receive the most likes and comments than photos which use any other. Source