Social Media Marketing: Strategy, Training & Campaign Support
- Social Media Strategy
Social Media Strategy
We create bespoke Social Media marketing plans, which will harness strengths of the organisation and deliver the aims of the business. A Social Media strategy is defined through a detailed document, which can be actioned by the client, or delivered by us. Our strategy documents feature a schedule of activities, crafted to optimise and integrate brand assets, content, participants and channels.
Social Media Brand Builders
From new business, to heritage brand, we have created fresh identities and established the social media voice, of businesses small, medium and large. We regularly host Social Media Brand Workshops where we ask questions about the organisation, gather suggestions, ideas and aims, before mixing these answers with our best recommendations. The workshop is the place to find the voice, personality and target audience, via social media. A Social Media Brand Workshop sets the tone to be consistent, clear and strong – defining this through a brand guidelines document. Learn More
- Social Media Training
Social Media Training
We regularly create and deliver, bespoke and private social media training, for individuals and groups of professionals. Our social media training courses are crafted from years of experience working with brands to harness the best value from their social media activities. We focus on where to find the value via social media, and demonstrate the steps to access these business benefits. Emma Jane explains how to navigate through social networks; what to click to achieve the business and campaign.
Upgrade your social media activity with this intensive training and strategy master class. This session delivers a custom mix of social media consultancy, strategy, planning and training. Emma Jane brings her experience as a social media trainer, campaign manager and digital strategist, to provide a custom blend of valuable advice, creative ideas and marketing support.
Good Morning/Evening Twitter
Gertrude & Ivy regularly host networking breakfasts mixed with Twitter training, in venues around London. These events are pitched for advanced level Twitter users who are ready to learn even more about this powerful social network. Visit our Events page for upcoming dates.
- Social Media Management
It is a real challenge to keep up with the pace of social media developments. Our ongoing service is designed to support in-house social media teams, navigating the ever-changing social media landscape. We lend our specialist knowledge, to drive the daily social media activities of our clients, giving practical advice and accessible support.
Our campaign management services are often engaged for a certain period, to get the campaign up to full speed, before passing the reins into the capable hands of in-house staff and marketing teams. We can take care of every button, every network and every statistic, on behalf of our clients. Clients are welcome to select our fully managed campaign services, when insufficient resource exists inside the business, to run the daily social media activities.
- Digital Marketing Services
We provide management services for organic and non-organic SEO practices, including PPC campaign management via Google Adwords. We ensure our clients rank for the most valuable keywords, and work to reduce bounce rates and achieve the optimum on-page times and page views. We create successful Adwords campaigns and provide a fully managed service, with expert analysis of the stats and a monthly report showing behaviours and trends of both organic and non-organic web traffic.
From a re-skin of an existing site, to a whole design & build, we deliver website projects, yet are we not a web development agency. Our team provide the bridge between client and developer, working with our trusted suppliers on all aspects of website design, build and management. Our team has considerable experience working with a variety of content management systems (such as WordPress) and once the build is complete, we can deliver a workshop to handover the reins of a new website to our client, and provide ongoing management and support.
We design, test and send email marketing campaigns. Our team produce content, write copy, optimise for clicks, analyse campaign reports and manage the database. We manage regular email campaigns for our clients, and working with the industry standard platform, Mailchimp, often deliver one-off projects to design the template and provide training.
We create eye catching designs and digital assets, for use in social media and email marketing campaigns. From a Facebook cover photo, to an e-newsletter template, we dream the concept and create the design, to produce quality visual content every day.
Content Creators & Copy Writers
We produce visual content, customised to fit each channel, which works to engage the target audience. We strive to produce refreshing content and harness new technologies and trends.
Video & Photography
We are pleased to work with a range of talented photographers, producers, food stylists, film-makers and creatives. From managing a photo shoot to writing the script, and from iPhone to film crew, we work to produce the best visual content for our clients and campaigns.